Foster Care Month Tool Kit for Communications Staff

Shadow Day Communications Tools

• Pre-Shadow Day Sample Press Release, Talking Points, Tweets, Post Shadow Day Press Release and Post Shadow Day Pitch.

Month-long Communications Opportunities 

• Place National Foster Care Month op-ed in local newspaper
  • Sample op-ed
• Press statement recognizing Foster Care Month
  • Sample press statement
• Pitch local media to cover Foster Youth Shadow Day
• Update website with a Foster Care Month button
  • ​Congressional Caucus on Foster Youth button
  • Foster Care Month Button 
• Childwelfare.gov Buttons
• Change your cover photo on Facebook
• Change your profile picture or Twitter icon 
  • Take a photo of your member wearing a Foster Care Month ribbon 
• Share a Congressional Caucus on Foster Youth graphic
• Spread awareness about foster care resources
  • Childwelfare.gov
  • Frequently asked questions
  • Link to your county's guide on foster parenting
• Facebook post & Tweet of the week
  • Sample tweets
  • Image for Twitter
  • Childwelfare.gov's social media messages
• Include foster care month activities in Member’s e-newsletter
  • Ask your member to visit a local foster care organization and take photos 
  • Highlight Foster Care Month if you share a photo of a meeting with child welfare advocates
• Add graphic to email signature
• Have your member post to the Foster Youth Caucus Facebook  

Still have questions?  Email us or call 202-225-7084.